James Locksmith is a passionate, thoughtful and knowledgeable individual with years of experience working in many fields within music and journalism. Good people all around!

I have worked with James for many years as a trusted consultant in my role as culture manager at Red Bull. James' knowledge, passion, and hard work have meant that he was always the first person I turned to for any project within my role. James is someone who I trust implicitly, and his character is beyond reproach. I cannot recommend working with James enough.

I met James in Dubai in 2017. We instantly recognised each other's ethics and have worked together ever since. It's easier to say that he's a real one in the world of music and culture. His ingenuity around cultured events to create stronger links between communities; is original and thoughtful. Needless to say, he's a true music nerd, always searching to find the latest tastemakers and artists to elevate through his channels. James really is a pleasure to work with, as his "we can do it" attitude and smile create ease in any difficult situation.

James is one of the rare individuals in the music business that still truly loves music and does this work for the love of it. Whether as DJ, promoter, planner, or overall connector, he always seeks to showcase the best in the SWANA region. It's always a pleasure when we get to work together.